Online Advertising Boston MA

Posted by : Sean Dugan

Banners and skyscrapers. Pop-ups and pop-unders. Interstitials and super-stitials. Such is the polysyllabic argot from the brave new world of online advertising. Just when you'd gotten used to the ubiquitous banner ad running across the top of your computer screen, new ad forms are popping up, popping under, blinking, whooshing, and swooshing across a Web page near you. All are vying for your attention and your dollars, but most readers have a mixed relationship with advertising. Online advertising is like the movie villains you love to hate: They aren't the heroes, but without them there's no story.

"We need a way to pay our bandwidth bills," says Jeff "Hemos" Bates, cofounder of technology news site Slashdot.org. "Bandwidth isn't powered by eclairs and moonbeams."

Enter advertising.

Still in the game

In the wake of the economic recession and dot-com fallout, online advertising has taken a beating, but it's still swinging. "The market is still growing, it's just not breakneck growth," says Walter Janowski, research director at analyst firm GartnerGroup. "A good portion of online advertising revenue was being driven by dot-coms."

With the dot-com money gone, online advertising has suffered. That's the bad news. The good news is that online advertising is holding up well compared to other advertising channels in these lean economic times. According to the Interactive Advertising Bureau, online advertising hasn't been caught in t...

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