Fantasy Sports Marketing Mountain Home AR

Posted by : Elizabeth Millard

Those who remember the days before modems might recall when fantasy sports leagues was a mail-based experience, as players sent off their selections and waited, for what seemed like forever, to get stats mailed back. All hail the Internet age, when a company like Teterboro-based Fantasy Sports Marketing, part of CPR Communications, makes it easy to get into the game. Vice president and CTO Andrew Weissberg talks about sports nuts, marketing, and a complete lack of dull moments.

How did Fantasy Sports Marketing get started?

The concept was born from a client's request for an "out of the box campaign idea." During a brainstorming session with our creative team, I received a call from my brother reminding me of our fantasy baseball league draft that evening. I went back into the brainstorming session and suggested that we build and deploy a fantasy baseball league for a pharmaceutical client. The client loved the idea, bought into the project and had fantastic results. Our firm decided to develop and brand the FSM program, and sell it to other sponsors.

Why do you think fantasy sports leagues on the Web are so popular?

Because fantasy sports were very popular before the Internet was commercialized--done through the mail or fax. The Internet has made fantasy sports easier and far more advanced.

We used to wait for days to have our stats compiled but now it's done in real time online. The continued growth and popularity of sport...

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