Let the Customers Find You Pierre SD

Posted by : Chris

The consumers of America have spoken, and they do not want to be bombarded with intrusive advertising. Unwanted advertising has become such a problem that the government has stepped in and created laws against it. With the government spam ban and the National Do Not Call List, our government is telling marketers: Respect consumer's boundaries or else! So what is the honest business owner to do? How can we get our message out to potential customers? The answer is simple: Use the search engines to bring the customers directly to you.

With people buying everything from shoes to yachts online, it has become obvious that in order to do business in the new millennium, your customers must be able to find you online. Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission--it's "just-in-time" marketing.

According to the Georgia Institute of Technology, 85 percent of qualified Internet traffic is generated through search engines. Seventy-five percent of searchers never look further than page 1.

You can't argue with numbers. So what does this mean for someone who comes up 100,000th out of 4 million for their key search terms (or even number 20)? ...

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