Mapping the Client Dunnellon FL

Posted by : Elizabeth Millard

In a recent letter to our feedback section, astute reader Tom Kingpointed out that my column on starting your own business contained awealth of information on where to spend your money, but didn't focusmuch attention on how to actually get clients and begin generatingrevenue. It was an excellent point, and one that I aim to tackle righthere and now. Building a client base takes time and attention; in manyways, it's like starting a garden from a bare patch of ground. At thebeginning, the effort will seem exhausting, especially if you've nevereven had a houseplant, but slowly it will begin to take shape. In time,the first sprouts will emerge and you'll have to tend them well but nottoo much, and think about ways to expand your little plot into agreener, leafier empire. In other ways, it's nothing like a garden.After all, who's ever had to buy advertising to get their azaleas toappear?

The first step in getting clients is to get your name into otherpeople's heads. This can be done with advertising, but again, if you'relooking for cheap ways to promote yourself, nothing beats networking.Right now, there's a boom in online social networking and sites likeMeetup, Orkut, LinkedIn, and others give people a chance to connect.LinkedIn in particular is notable for the business-minded networker,because it doesn't cater to the "wanna be my friend?" crowd that canpopulate other sites. To join, simply sign up and then get a few othernetworki...

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