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Open for Business - How to Put Your Small Business on the Web
Posted by : Joe DeRouen
Establishing an online presence for your business (or starting an online business from scratch) doesn't have to be difficult. In fact, if you're smart about it, it can be one of the most rewarding things you could do to help your business grow and prosper. And you don't have to go into it blindly; there are a plethora of invaluable resources on the Web to help you, both in terms of advice and actual assistance in choosing the best software, hosting service, and hardware to get you up and running in no time flat.
A rose by any other name...
Starting an online business can be as simple assetting up a store on eBay to hiring a staff, buying a server and an office to house it in, and laying a T3 line. For the sake of this feature, however, we're going to concentrate on the small business and assume you have tangible goods to sell as opposed to consulting services, though we will touch on that as well.
One of the first things you need to do is come up with a name for your Web site. If you already have a brick and mortar business, that's an easy enough task to accomplish; just come up with a variation on your already-established name. If you're starting an online business from scratch, however, you have a little more freedom in terms of what you want to call it. Try to come up with something memorable but succinct .My own online store, does this nicely. I sell reproduction Mego (a 1970s toy line)action figures and related accessories, hence the name.
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