Sales and Programming? Pierre SD

Posted by : Molly Joss Career Advsorhed: Sales and programming?dek: also, a place in the travel business.by Molly Joss

Q: My uncle was a programmer, and I have always had an interest in programming. I would like to combine Web design and programming with business. I am in sales, and I am interested in expanding my horizons with sales. The schools I talk to about programming just seem to want my money. I am very eager to learn, and I want to have more options. What kind of work should I pursue?

A: If you could figure out a way to learn more about the sales and marketing elements of Web design, you could carve out a nice niche for yourself helping businesses make the most of their Web sites.

I think we've reached the point in the growth of the Web where companies with Web sites need to include those sites in their overall business strategy. Making them look good is important, and having up-to-date information on them is crucial, but few businesses ruminate enough on how to use their sites as sales and marketing tools.

Preparing yourself for this kind of work doesn't require you to be a whiz at Web site programming, but you do need to know how it's done. More importantly, you need to find Web sites that are being used by their companies as part of a highly effective sales and marketing strategy and then find out how they do what they do. You can impart that knowledge to others seeking a better return on investment from their sites.

Having a Web-related cert...

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