Setting Up a SOHO Shop Online Dallas TX

Posted by : Molly Joss

Job No. 1 for entrepreneurs setting up shop for the first time is to put a good face on your company. Your operation might consist of a phone, a laptop, and a dot-matrix printer, but no one will know this if you have excellent marketing materials. Of course, this includes business cards and the like. But these days, your Web site is the single most effective aspect of your marketing plan.

Web presence is essential. But consider how much more effective it would be if it were integrated into some sort of commerce model. If you plan to quit your day job and become a consultant, you will find that you will spend most of your time drumming up business, leaving precious few billable hours. Suddenly, $50 an hour doesn't look that great when you're only able to bill for 20 hours a week because you spend the other 40 hours making sales calls. For this reason, an effective SOHO Web site must also enable potential clients to order products and services.

You can set up shop on the Web by listing your product or service information on a Web site that tells people to mail you their checks when they order. You won't book a lot of business, but you'll have a Web shop. If you want to open up a shop online that is going to stand a chance of making you some real money, you're going to have to spend some money and make some ...

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