Customer Service Pierre SD

Posted by : Joe Farace

Got your attention? And my final answer is: "Customer Service." I've often said in the print edition of ComputerUser that success is hard, but failure is easy. You can stack the odds in your favor by providing competition-crushing customer service.

While this may sound like tactics from "The Art of War," it's more like common sense and common courtesy. The only problem with both of these commodities is that they're not so common anymore, which is part of the reason why customer service for most consumer and even B2B goods and services has all but evaporated in today's economy. That sounds bad, but it's really the good news. The best way to make your SOHO customer service work better is to turn your last personal customer service experience around 180 degrees. Now, you're off to a good start.

Nobody likes angry customers, and a verbally abusive client can be difficult for some SOHOers and their employees to deal with. When faced with such situations the only thing to do is ask in a calm voice: "What would you like me to do?" At that point, if they insist on being an idiot, there's really nothing more you can do for them--or yourself. Some people find it impossible to go through life without making everything difficult for themselves and all about them. Sooner or later, you're going to run into one of these "customers from hell" and the best thing you can did is bid them adieu as politely as you can and send them on their way.

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