Up Up and Away Franklin Park IL

Marketinghed: Up up and awaydek: many online marketers have crashed and burned. new approaches have a better chance of taking flight.dek: personalized pages and other gimmicks won't impress customers as much as sound products and services.dek: if you can't be the best, be better-or at least distinctive.dek: thanks to the rapidly changing online landscape, good marketing is more difficult than ever.
Melrose Park Village of Resource Center
708-865-5745
1270 Winston Plz
Melrose Park, IL
Digital Third Coast Internet M
773-904-2700
2021 W Armitage Ave
Chicago, IL
Ace Internet Solutions
773-376-1800
3433 W 48th Pl
Chicago, IL
Laughlin Constable
(312) 644-1700
Chicago, IL
Chemistri
(312) 220-3200
Chicago, IL
Mir Internet Marketing Inc
708-445-9800
818 Harrison St
Oak Park, IL
Tomorrows Internet Solutions Inc
630-953-3100
55 W. 22nd St
Lombard, IL
Internet Communications & Business Solutions
847-559-1333
3175 Coml Ave
Northbrook, IL
GDMI - Global Directive Marketing Initiative
(800) 621-9269
Chicago, IL
Medium21
(888) 852-7579
Chicago, IL
Provided By:

Up Up and Away

Posted by : Cass Brewer Marketinghed: Up up and awaydek: many online marketers have crashed and burned. new approaches have a better chance of taking flight.dek: personalized pages and other gimmicks won't impress customers as much as sound products and services.dek: if you can't be the best, be better-or at least distinctive.dek: thanks to the rapidly changing online landscape, good marketing is more difficult than ever.by Cass Brewer

Marketing in the information age is like Douglas Adams' description of flying: The knack lies in learning how to throw yourself at the ground and miss. Both sound easy, but in practice are difficult and prone to producing wreckage. Still, if you can figure out the technique, your horizons broaden considerably.

Like early aviation, early online marketing efforts seem a little ridiculous in retrospect: clumsy efforts to imitate working examples in other media. In the case of the plane it was machines with flapping wings. In the case of online marketing it was, among other gaffes, the attempt to reproduce the offline shopping experience, under the premise that the average consumer wouldn't notice the difference. (Attention, Kmart shoppers! The Web is not a holodeck.)

Of course, marketers and marketing theory have come a long way over the last couple of years … sort of. New commercial opportunities exist, and new ways to tap them. Armed with experience and a fresh perspective, it's possible to survey the wreckage of failed f...

Click here to read the rest of this article from Computer User

Related Local Events
Outdoor Education Center
Dates: 2/1/2013 - 5/31/2013
Location: House In The Wood on the "Island of Lake Delavan"
Delavan, WI
View Details
The Woman's Leadership Journey - 2013
Dates: 2/5/2013 - 5/21/2013
Location: The Monarch Center/Bundling Board Inn
Woodstock, IL
View Details
Working Group on Human Potential: TBA
Dates: 5/21/2013 - 5/21/2013
Location: University of Chicago
Chicago, IL
View Details
Inside Art: Dada, Surrealism and Magic Realism in America
Dates: 5/22/2013 - 5/22/2013
Location: School of the Art Institute of Chicago
Chicago, IL
View Details
Paying Scholarship and Fellowship Payments to Foreign Nationals
Dates: 5/23/2013 - 5/23/2013
Location: University of Chicago
Chicago, IL
View Details